Our Story

We first met in London in 2011 as the heads of marketing and technology at Treatwell. Those were the days when we were a handful of folks with a dream and a mission to change how people booked health and beauty. Today, Treatwell is the leader in online beauty bookings throughout Europe and Asia.

Since those days we’ve had new experiences, with new teams, building fun products. We are both the Yin and Yang of business; creative and technical, analytical and intuitive, hardworking and playful, leaders and individual contributors. With 35+ years helping companies grow, we want every company to have access to the deep experience of an executive, without the big-money hire. If you’re looking to optimize and grow your business, whether you’re pre-venture funding, bootstrapped, or a large public company, we’d love to work with you to solve your growth challenges.


Isabelle V. Plante

Isabelle has 15+ years experience leveraging technology, design, and data to build  disruptive e-commerce marketplaces.  Her experience ranges from pre-seed and Series A funded startups to large public companies including Care.com, Treatwell, TripAdvisor, and Upromise.

In her spare time she teaches yoga + meditation at Mukta Wellness as a tool to optimize personal performance.  She is also an advocate for the health and wellness of women + children.


Julian North

Julian has 20+ years experience hacking the web and building high performance, data-centric, technical stacks and teams.  He has led technical and product teams at Lastminute.com, Treatwell, Travelocity, and Eviivo to build consumer-focused applications that delight.

When he’s not coding, you can find him hiking, traveling, and woodworking.


Our Experience: